Recipe SEO. The holy grail of food blogging: getting your recipe #1 on Google.
But how does it work?
It turns out that it’s both easy and hard.
The easy part is that getting your recipe #1 in Google is about the same amount of work as getting anything else to #1 on Google.
The hard part is, that can be hard!
First, something you need to know: there are no recipe formatting WordPress plugins which will increase your search ranking all by themselves. This isn’t my bad news, this is straight from Google, check out what Google says about recipe formatting:
(Note: Marking up your data for rich snippets won’t affect your page’s ranking in search results, and Google does not guarantee that markup on any given page or site will be used in search results.)
Darn. That seems like a bummer, but it’s really not. It means there is no silver bullet, and good results come from – as usual – basic recipe SEO.
Let’s take a look at some basic recipe SEO first.
Recipe SEO – the basics
Recipe SEO is much like every other kind of SEO, the same rules apply. You need these five principles to get started:
- Relevant URL for recipe: Your post slug is critical. Read more about WordPress post slugs for blogging SEO.
- Great blog post title: Almost as critical as your post slug.
- Keywords for recipe: Tell Google what your recipe is about by writing about your recipe.
- (Geek alert) Appropriate web page structure: your WordPress theme should handle most of this.
- Internal and external links: Write about your recipes everywhere. Don’t just write it up and forget about it. Your blog is like a garden, and your recipes are like seeds. Water your garden and your seeds by writing and talking about them elsewhere.
If these are new to you, mastering these five principles will take you past most of your competition.
If these are old hat to you, no worries, I’m sure you have a number of your own SEO tricks up your sleeve.
That said, using hRecipe can help.
How hRecipe plugin helps
Here’s a few ways:
- Google wants to have happy searchers, and when your recipe is nicely shown as a snippet, everyone wins. People searching for recipes can see the recipe “at a glance.” You could well get a click through from search… by not being #1… if the #1 result doesn’t have any recipe snippets.
- Remember: Google can do whatever it wants, whenever it wants. In the future, Google just might make recipe snippets rank better. Doing this little extra bit now may reap huge rewards in the future.
- (Geek Alert!) Well-structured recipe page makes better search engine friendliness. Google doesn’t give you brownie points for having hRecipe, but it hRecipe will automatically structure your recipe in a way that Google likes for plain old SEO stuff. And that’s cool.
- (Super Geek Alert!) For various technical reasons, when your recipe is microformatted, there is a lot of very cool things you can make the computer do. Like recompute quantities for different serving amounts, automatically. Let’s not go there yet. Later. For sure.
If you’re up for sharing any of your own tips and tricks for recipe SEO, or if you have questions, please leave a comment.